Tutorial
How To Get More Reviews On Amazon Using Packing Inserts and ReviewStream.ai
Amazon reviews are a cornerstone of success for sellers, playing a crucial role in building customer trust, enhancing your product's visibility, and driving conversions. A well-reviewed product doesn't just stand out—it becomes the go-to choice in its category, leading to higher sales and long-term brand loyalty. However, collecting these reviews is a tedious waiting game, where less than 10% of customers even leave their review at all.
Combining packing inserts with the advanced features of ReviewStream.ai can transform your review strategy. Packing inserts create a personal connection with customers, allowing you to deliver tailored offers directly to your customers. At the same time, ReviewStream.ai enhances this approach by automating, personalizing, and tracking reviews, helping you generate more authentic, high-quality feedback while adhering to Amazon's policies.
By leveraging the tangible connection of packing inserts and the data-driven efficiency of ReviewStream.ai, you can create a seamless and effective system that transforms customer satisfaction into actionable reviews—fueling your growth on Amazon and beyond.
Let's dive into how this works
What is a packing insert?
A packing insert is a small slip of paper that goes into the package that ships to your customer. This slip of paper allows you to communicate a message to your customer. This can be anything from a "Thank you for your purchase!" message, to including a QR code that links to an external website.
To unlock the full potential of packing inserts for use in generating customer reviews on Amazon, you need to communicate an no-strings-attached offer to your customer on your packing slip. This is important because you need to entice your customer enough to want to scan the QR code on your packing insert. There are three primary types of offers:
- Product: A product is a physical item that can be shipped to the customer.
- Coupon A coupon is a discount towards a future purchase
- eGift Card An eGift card is a gift card that is emailed to the respondent.
Next, you need to communicate this offer to your customer on your packing insert.
Designing the Perfect Packing Insert
A well-designed packing insert can make all the difference. Here are some tips to get it right:
"The highest converting packing inserts are simple, engaging, and clearly communicate the free offer to the customer"
Here are some additional points to consider when designing your packing insert:
- Use high-quality paper and print to convey professionalism.
- Make it simple: Your customer should be able to, at a glance, identify your offer
- The QR code should link directly to your ReviewStream survey
Ship Your Packing Insert With Your Product
The last step is to ship your packing insert with your product. This is as simple as putting the packing insert into the box that ships to your customer. Here's what happens once your product ships:
- Customer Opens Box Your customer opens the box
- Customer Sees Packing Insert The customer should see your packing insert and easily identify it as an offer for something for free
- Customer Scans QR Code The free gift offer should be enticing enough that they customer feels compelled to scan the QR code on your packing insert and go through the ReviewStream survey.
Get Started Today
By combining thoughtfully crafted packing inserts with the advanced features of ReviewStream.ai, you can dramatically increase the number and quality of reviews on Amazon. Ready to transform your review strategy? Book a demo with ReviewStream.ai today.